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If you just started a business or your business is experiencing slow customer growth, you might need to find creative ways to attract more customers. Below are tips to help you learn marketing strategies and tactics to employ. These tips will help you avoid common pitfalls and start attracting more customers to your business this year.
Ask for Referrals
It might be a great idea to ask for referrals from your current customers. You might be surprised at the number of customers willing to help you and will be happy to give you their friends’ contact information or pass out your business cards.
Set a Promotional Discount
You can create a special promotion for new customers, such as a percentage off their first purchase or free shipping on their initial order. This is an easy way to attract new business from individuals who don’t yet know about your business.
Send Large Scale Promotional SMS
Use SMS short code to send bulk sms to reach out to your customers. You can send sms at timed intervals, for example, daily, with a discount code for new customers, or you can send one at the beginning of every month with a referral code or coupon.
Think Outside the Box
You might want to consider being more creative with your marketing techniques. Perhaps you could promote your business to popular bloggers, connect with local town officials or even give away free merchandise, such as yours or another company’s branded USB flash drives.
Find a Niche
Competition can get fierce when you are in a saturated market, so it’s a good idea to find an area where there aren’t many similar businesses. In this case, marketing to the local chamber of commerce or other organizations in your industry can help you stand out.
Start a Blog
Many business owners either don’t know about blogging or don’t have time to maintain a blog. As an entrepreneur, it’s essential to understand the power of content marketing and blogging. When you post frequent, quality content for your customers and prospects, you can create a relationship with them and are more likely to build loyalty.
Promote on Social Media
Leverage your social media marketing efforts by becoming an active community member on sites like Facebook and Twitter. This will help you build a following and interact with other users.
Recontact Old Customers
You might be surprised to see how many of your old customers haven’t purchased in a long time. Contact and ask them for feedback on their prior experience with your business. Be prepared to provide incentives for their honesty.
Be Genuine
When it comes to marketing, authenticity is crucial. People can tell when you’re not being completely honest with them, and they probably won’t have any interest in your business if they know this.
Study Your Competitors
What are your competitors doing to attract new customers? Watch how they advertise and analyze their marketing campaigns. You can then employ similar tactics in your marketing efforts.
Partner With Complementary Businesses
You can make your business more efficient by partnering with other businesses. For example, if you are a computer repair company, it might be wise to work with an IT company or a networking expert. It will give you access to extra expertise, which can be crucial to your business’ success.
Utilize Online Ratings and Reviews
There are many online review sites that you can use to advertise. When your existing customers give you positive feedback, it will help them feel involved with your business, and that’s a good thing. It also gives prospective customers more information about you and the type of services they can expect from you. You should seriously consider using these platforms to get better reviews.
Participate in Community Events
Community events are a great way to meet potential customers. You can reach out to others in your industry, talk about the business, and get valuable insights. This is a great way to build customer relationships, gather information, and network.
Use Coupons
Use coupons to get instant discounts for new customers by creating a special offer. This is a great way to get customers to remember your business and increase your customer base. Create a promotion where first-time customers get special discounts if they continue to shop with you.
Conclusion to Attracting More Customers
Following these marketing tips can increase your revenue and become an expert. There are various ways to market your business, so take advantage of as many as possible and see which one works best for you.
