7 Must-Have Social Media Marketing Tools

Have you been struggling to get your social media marketing strategies off the ground? You’re in luck! We’ve put together this post with ten must-have tools for social media marketing. These tools will help you manage every step of your campaigns, from understanding analytics to generate more traffic. All without breaking the bank! Below are our favorite social media tools for successful online social media marketing.

1. Hootsuite

Hootsuite is a social media tools dashboard with one-click connections to Facebook, Twitter, LinkedIn and Google+. It’s one of the most comprehensive platforms for managing multiple social networking accounts from a single window. It allows teams to collaborate on social media marketing campaigns, and its premium features include analytics, ad creation, and community building. Hootsuite has a comprehensive list of integrations with other top calendar and scheduling platforms.

2. Zapier

If you’re looking for a way to streamline your social media marketing, check out Zapier. Social media tools connect thousands of services, allowing users to automate workflows and save time by redirecting information between apps. For instance, you can use Zapier to automatically create new Facebook posts from your blog and Twitter accounts. (Be sure to check out our post on the 50+ free tools that every marketer should know.)

3.SumoMe

Are you looking for a tool that allows you to collect email addresses and build an audience? SumoMe allows you to do just that. The social sharing and list-builder tools are simple to use. It creates a sample landing page, a plugin for your website or app, and a Twitter widget, depending on what you need. The tool’s free version comes with basic options, but if you’re looking for more flexibility and design choices, SumoMe offers a Premium plan. (You can see what SumoMe looked like back in 2013.)

4. Buzzsumo

Are you looking for more followers and engagement? Buzzsumo is a social media tool for you. It allows you to find the most shared content based on a keyword or topic and compare your content with that of other influencers. You can also import and export your content and find information on influencers by country, domain, and network. Buzzsumo is free for up to 10,000 followers.

5. ConvertKit

Do you have emails in a list or spreadsheet? ConvertKit will help you turn that list into a newsletter. It allows you to create templates for different email campaigns, from welcome letters to promotions tools. You can schedule your messages to reach your audience at the best time, and ConvertKit even offers a free marketing course to help you get the most out of your email marketing. As a bonus, the tool is incredibly intuitive and easy to use!

6. SumAll

Do you want data-driven insights into your marketing efforts? Look no further than SumAll. This tool allows you to track and analyze your social media and online marketing data with the click of a button. SumAll connects to your tools, such as PayPal and MailChimp, to collect information about campaigns, goals and revenue. You also have the option to connect it to Google Analytics and Quickbooks.

7.IFTTT

Do you want to automate your social media activities? With IFTTT, you can create recipes that connect up to 20 different apps. (And yes, that includes Twitter!) For instance, if you have a WordPress blog and want to publish an Instagram image every time you publish a new post, you can do that with IFTTT. You’ll be able to save time by creating automated workflows between the apps and programs you use most.

Conclusion

Social media tools marketing can be overwhelming and time-consuming. Still, with a little help from these tools, you can easily manage social media campaigns and avoid missing out on opportunities to grow your business.