Tips For Business Website Design

While designing a business website, there are some fundamental rules to follow. Customers are on the lookout for information, such as prices, products, and solutions to problems. The design of your website should flow naturally, and each of its elements should be easy to find. The purpose of your website should be obvious, as well, so that people can easily find the information they need. Keeping this in mind, the following tips can help you create an effective site that converts visitors into paying customers.

Customer centricity

Customers are the most important part of any business, and a customer-centric website design is critical to creating a positive experience. By focusing on their needs, you can improve workflow and attract more customers. Customer-centric websites also include innovative features that increase the convenience of the users, and boost the reputation of the business. Here are some ways to use customer-centricity to your advantage. Read on to learn more.

Readability

When designing your business website, pay close attention to readability. Poor readability can ruin even the best content. A larger font size is easier to read, so try to use a size of 14 or 16 pixels for your fonts. You should also pay attention to the line height, or distance between lines of text. Optimal line height is twenty-four pixels. Black text on a white background is the easiest to read.

Mobile responsiveness

It is now vital to incorporate mobile responsiveness into the design of your business website. As tablet and smartphone sales continue to grow, so will the usage of content on these devices. To keep up with the competition, responsive design is a necessity. And as of 2019, 81% of Americans own smartphones, so it is vital that your site is compatible with many different platforms. One way to make sure that your site is mobile-friendly is to use whitespace, padding, and margins to make your content easier to read.

User navigation

You may be tempted to cram everything possible into your navigation menu. You might think that giving users as many options as possible will make their job easier. However, too many options can actually overwhelm your website visitors. To make navigation easier to use, limit the options to what is necessary for your website. Here are some user navigation tips for business website design. Hopefully, these tips will help you design your website with less fuss and more efficiency.

Branding

First of all, a website needs to have a clear message. A message is what makes a website successful. This message should be conveyed in a consistent way. Your business website must be designed to encourage visitors to interact with the content. The primary way to do this is by using calls to action. These can come in the form of buttons, text, images, or links. Consider the buyer cycle to decide which call to action will be most effective. One interesting study compared the psychology of colors and found that 90 percent of product assessments were affected by color.