RFID technology in sporting events is here to stay. Although it is true that festivals are perhaps the most innovative events in this regard, other events such as professional ones, congresses or even sporting events are beginning to incorporate it due to all the advantages it offers.
To contextualize, RFID technology is as radio frequency is usually known. This technology allows the identification and interaction of attendees with different elements and actions within a sports venue: access, payments, Gamification… For this reason, in this article we will explain some advantages of using RFID technology in sporting events.
5 Advantages to Incorporate RFID Technology in Sporting Events
Security in sports events
One of the main reasons for incorporating RFID technology in sporting events is precisely because it allows the creation of safe environments in which to enjoy the sporting spectacle.
First of all, RFID technology is essential to obtain information in real time, which we will talk about in the following points, which allows the event to be managed more efficiently and safely. Thus, one of the strengths of this technology is that it allows access and capacity control for each and every one of the attendees of the event, one of the fundamental aspects if we talk about security. In addition, all this information can be used later to trace and trace the actions of a certain assistant if, for security reasons, it is necessary to know.
On the other hand, by allowing actions to be carried out quickly, RFID technology minimizes queues and crowds at entrances, bars. Something essential to guarantee the safety and correct development of the 스포츠중계 event.
User experience
Another important point, and one that is being worked on more and more, is the user experience in the sporting event. RFID technology, although it is true that it is not the only aspect in the construction of a good user experience, plays a fundamental role.
When attendees attend a sporting event, they look for precisely that: to enjoy the sporting event in question. For this reason, all the comforts that we can give him will contribute to making his experience pleasant and he will want to repeat it in future editions of the event. If your experience is bad, not only will you not attend the next time, but you can spread a bad image of the event among your circles.
For this reason, RFID technology is extremely important: minimizing queues, quick access, agile purchases at bars, without crowds, with more security, with associated actions, personalized promotions based on the attendee’s profile… and endless contributions for sporting events guarantee enhance the experience of the attendees of your sporting event.
Value for sponsors
Did you know that RFID technology in sporting events also allows knowing how the attendees interact with the sponsors of the event? Well, this is another aspect to take into account. This technology allows you to offer sponsors valuable information regarding how attendees interact with specific aspects of your event.
For example, if one of your sponsors is an energy drink brand, the cashless payment system, associated with RFID technology, allows you to obtain a very complete report on the consumption habits of your public regarding the consumption of this drink: what profile of people who consume it, what gender predominates, what ages, at what times it is consumed more, what is the average ticket of your public and a long etcetera.
Real time information
RFID technology offers real-time information about everything that happens at your sporting event. This is essential to be able to achieve absolute control and be able to make decisions based on objective data. From how many people have accessed, how many remain to access, how long they remain in the venue, how many times they have accessed, in which areas there are more people, how much money they are spending on the event, in which bars, what is the golden minute of the event , what is the star product of the event and a very long etcetera, segmented in turn by variables such as gender, age…
Having access to all this information makes you take command and control of your event so that no detail escapes you and the event runs smoothly, optimizing your resources and boosting your billing.
Respect for the environment
Finally, in this article because it has many more advantages, another of the strong points of this technology is that it is respectful with the environment, since it implies that it is not necessary to use paper for practically anything: neither for tickets, nor to access , neither to pay, nor for tokens to exist…
Drastically reduce the ecological footprint of your sporting event.
