Organisations send loads of messages to customers every year to build an identity in the market, including OTP (one-time passwords), notifications, alerts, confirmation, etc. However, because these messages are communicated from random numbers, identifying and trusting them is not simple. In addition, these messages can be deceptive and attempt to elicit a reaction from the end-user by requesting personal information, which can be used in a phishing attack or a data breach. So now the question that comes to your mind is, how do you make sure your brand messaging is genuine?
Google Verified SMS allows businesses to send SMS to customers to verify their identity, provide a brand experience, and decrease fraud risk. Online SMS Verification attempts to make it easier for customers to judge the communications they receive. It aids organisations in improving their interactions with customers, establishing trust, and avoiding fraud.
It also benefits companies by allowing them to deepen and improve engagement because the message comes from a reliable source. Its goal is to enhance response rates and brand experience while lowering the danger of SMS fraud. In addition, Google Verified SMS can significantly improve corporate communications and ensure that the brand’s logo and data are prominently displayed.
How to Enable Google Verified SMS
When it comes to SMS marketing, Mtalkz allows you to use Verified SMS in SMS marketing to ensure that anyone receiving your messages on an Android smartphone can easily recognise your validity. If you plan to enable Google Verified SMS service, then you need to follow the following steps:
- You must collect information about your company/brand and upload it to Google for use.
- On your behalf, Mtalkz will manage the Verified SMS safe listing and verification procedure with Google.
- It also handles all of the technical parts of establishing Verified SMS within your profile, so you don’t have to.
- Finally, before rollout with Verified SMS, Mtalkz will conduct testing to ensure that everything operates properly.
Use Cases for Google SMS Verification
Customer Account Verification
As part of two-factor authentication, verified SMS can be used to communicate one-time passwords (OTP). Many clients are concerned about account security, so it is reassuring to see that their SMS with an OTP incorporates recognisable business branding.
Order Confirmations
After a customer puts an order, send them an online SMS verification to let them know you’ve received money and their order is being processed. When customers see the logo they just saw online when browsing and buying, it gives them the idea that the company is well-established, which adds to their sense of trust. And trust is really important. 62% of the customers who have trusted a brand for a long time are more likely to stay loyal.
Reach your customers with Google Verified SMS
You can enhance response rates from SMS campaigns by letting your customers know who is contacting them. As a result, you can be assured that your SMS messages are safe.
With Google Verified SMS, you can start delivering reliable business text messages right now. Further, resulting in better reach and trust among customers.
