In today’s digital era, brands and marketers need to ensure good content on their marketing touchpoints including the website of a brand. The website of a brand is the major contact point for prospects and brands, hence, it needs to be well put together to attain more conversions and sales.
Apart from text-based content marketing, including videos can be another great move. Visuals are up to 10 times much more effective to engage and convert potential customers. This happens since videos work tremendously to tap into the emotional quotient in comparison to their text counterparts.
Instagram reels have become a huge sensation ever since their inception as it allows Instagram users to create and post highly engaging content on their Instagram handles. Similar to Tik Tok, Instagram reels allow the users to create short videos ranging up to 60 seconds. The users can add various elements to the video to enhance its effectiveness.
Instagram enables users to add sounds, filters, etc. to make the videos more catchy and pleasing.
Many brands and marketers are aggregating Instagram reels and embedding them on their website to gain benefits. However, if you are new to this strategy and not convinced to leverage it, then you are at the right place.
Make your way to the end of this post to understand how this strategy can benefit your brand’s business!
Let’s get started!
Reasons To Embed Instagram Reels On Website
- Boost website engagement tremendously
As mentioned at the beginning, videos are up to 10 times more powerful and effective than their text counterparts to keep the visitors hooked. This is due to their catchy presence and strong visual presence.
Website engagement is of extreme importance as it helps brands determine various other aspects including the conversion rate of their potential customers. Engagement depends on the dwell time of your website visitors and embedding Instagram reels on website would give your visitors a reason to explore your content more. An increased dwell time would increase the overall engagement rate of your website. It
- A better description of your products
Instead of using text-based descriptions, you can replace them with videos for a stronger impact. Often, potential customers are confused about the use case of your brand’s products, and showcasing it through video can be a great move.
Moreover, you can display the tutorials of your products on your Instagram reels. It would help customers understand the before and after more effectively. Seeing the results would push potential customers to purchase your products.
It is crucial for brands to instill trust and confidence in their potential customers to convert them into regular customers. First-time visitors would be apprehensive about purchasing your products since they are existing users of a brand.
The massive active user base of Instagram uploads Instagram reels featuring their favorite products and User-Generated Content is trustworthy since it is unscripted. Further aggregating and embedding the content on the website would give your visitors a reason to have faith in your brand. This happens since more than 80% of potential users leverage User-Generated Content before finalizing a brand or making a purchase.
- Escalate sales and conversions
All the aforementioned benefits would push prospective customers to make purchases from your brand. The more faith they have in your brand, the more reason they will have to try out and purchase your products, ultimately leading to more sales and conversions.
- Uplift overall look of your website
Lastly, it is important for brands to pay attention to detail to all the aspects of their website, including its design bit.
Embedding Instagram reels would bring a fresh change to the look of a boring and mundane website that comprises only texts. A well-customized Instagram reel widget would instantly revamp the entire look of your website. Moreover, it would be a good chance for your website visitors and leave a lasting impression.
Key Takeaways
This brings us to the end of this post and you are now aware of a few spectacular advantages of embedding Instagram reels on website.
This strategy has proven its worth for many brands and if you have not used it, then you surely are missing out on a lot.
If you are wondering about the process, it can be done easily using a social media aggregation tool like the Tagembed. You can leverage the features of the tool to enhance your Instagram reel widget’s effectiveness.
Go on now, include this into your business to see a major drift in your business growth!
