Today, no one doubts that the audiovisual is the most useful resource when it comes to capturing attention, making it the promotional product par excellence for advertising all kinds of products and services.

For this reason, today we want to talk about the importance of the production of interactive videos, an essential resource to make the most of the pull of audiovisual productions as a method for promotion.

What are interactive videos?

Interactive videos are audiovisual resources used to show the viewer how a space or product works.

They are usually very vivid and clearly and concisely show all the performances of what they intend to show, being something like an entertaining, audiovisual and dynamic instruction book that allows you to choose what you want to see and with which elements to interact, being ideal for those people who want to know only some concepts or elements that are offered in the interactive video.

You can select characters, customize them, advance through pages, activate and pause videos, audios, access product sheets, click on links…

They are an ideal resource to promote any product in the electronic market, however they can be used in any sector, for example, to show how a program works or how to navigate the web or as an aid for children to learn to use devices. Mobile phones, desktop computers and get used to the use of audiovisual control elements.

Why is it beneficial to produce interactive videos?

Among the many advantages that interactive audiovisual offers, we highlight:

• You don’t need a long video, depending on what you need to show, a minute may be enough.
• For this reason, we can say that it is a really cheap and profitable resource.
• It is a new, entertaining and original resource, capable of captivating the user with its ability to interact and personalize.
• They serve to make a difference with respect to other companies and brands in the sector.
• We have already commented on the enormous power of the audiovisual, therefore, an Interactive video will serve to attract surfers to our website when they carry out related searches, thereby increasing web traffic.
• We have also said on occasion that the creation of videos serves to create a feeling, that the company gains importance and prestige, and, with it, professionalism.
• With the popularization of the use of the Internet, video can be distributed very cheaply, and even for free on some platforms such as YouTube or on all social networks.
• This leads us to think that advertising is no longer a resource only for large companies but that it becomes accessible to everyone, increasing the possibility of expansion of all companies, regardless of their capital or their reputation.
• They serve to complement and put into practice a different marketing strategy capable of unifying all these advantages and, ultimately, capturing viewers who, over time, become our best customers.

We hope that these tips and comments on the benefits of interactive videos have a positive impact on the image and publicity of your brand and help you promote it. We leave you an example of an interactive video, in this case, it is a radio in which the user can choose what type of station to listen to thanks to the YouTube annotations.