Blogs Versus Articles

Among the various page optimization techniques, blog writing and article submission are the most popular. Search engines have proclaimed both to be good sources of information. Content becomes a magnet for search engines, marketers need to know which of these two is the most profitable way to place keyword rich content. Search Engine Optimization companies tend to use this method effectively by analyzing the product audience and strategies required for search engine marketing.

A blog (short for web blog) is an informal way to communicate your thoughts with the public. You have more freedom when writing a blog because you are expressing your point of view. The nature of the blog is timely, personal, and informative.

Unlike blogs, articles are usually thought of as a platform for sharing information more formally. Articles are authoritative and detailed and are mostly used for marketing purposes.

Let’s assess the value each brings –

• Blogs are a fresh idea because they give you space to say how you feel; These observations serve as new directions for viewing certain concepts. Unfortunately the articles didn’t win this race because they mostly provided detailed information on a topic; there is less scope to present your point of view.

• The personal nature of blogs tends to influence the content and readers in turn. Readers are mostly aware that the purpose of writing a Blog is completely professional whether you are condemning a practice or promoting a product.

• Seriously helpful articles from a business perspective  indian tech blog. There is a normal perception among people that articles are written with more care and precision than blogs. Hence an article wins the client’s trust. SEO agencies regularly post articles for better page optimization of client websites.

• Studies reveal that products promoted through articles generate better sales when compared to promotions through blogs.

• Blogs easily attract audiences because of a more relaxed way of conveying ideas. You can easily discuss ideas that are still in development.

• Readers who follow blog sites look forward to more frequent updates than articles. Therefore, you need to train your audience to expect blog updates as and when your schedule allows.

• Article writers need to pay attention not only to the language used in presenting the data but also to its structure. Articles must not only be comprehensively informative but must also stand on their own. There is no room to let readers think until the next article is uploaded. SEO agencies hire professional content writers to meet audience expectations and increase site traffic.

• Readers of article sites do not complain about prolonged article updates. They understand the expectations they have regarding writing standards and the accuracy of the data presented. This gives time to craft articles that are well written and meet the expectations of your audience.

Search Engine Optimization Agencies understand the rule of thumb that a content based website can be turned into a blog or article based format. But it’s important to understand the expectations of your target audience. This is where the SEO professionals at SEO India companies apply their expertise.