Advances in communications technology have revolutionized sports news, enabling billions of people around the world to experience the spectacular and exciting action of major sporting events.
Copyright and ancillary copyrights, in particular broadcasting rights, form the basis of the relationship between sport, television and other media. Television and media pay large sums for the exclusive right to broadcast major sporting events live.
For most sports organizations, the sale of broadcasting and media rights is currently the largest source of income and creates the funds needed to fund major sporting events, refurbish stadiums and promote public sport. The royalties that broadcasters earn from selling their exclusive content to other media enable them to invest in the expensive organizational and technical infrastructure required to broadcast sporting events to millions of fans around the world.
Speaker rights:
- Protect costly investments in TV broadcasting of sporting events
- Recognize and reward entrepreneurial efforts by publishers
- To recognize and reward their contribution to the dissemination of knowledge and culture
Under the International Convention for the Protection of Performers, Phonogram Producers and Broadcasting Organizations (Roman Convention) 1961, broadcasters have the exclusive right to retransmit, ‘fix’, reproduce and enable reproduction for a period of 20 years the public of his publications. However, there is broad agreement that protections for publishers’ rights need to be updated to keep up with the digital communications revolution. The ongoing negotiations at WIPO aim to create an international legal framework that adequately and effectively protects transmitted signals against piracy.
Competitive sport has evolved into a multi-billion dollar global industry, largely thanks to intellectual property rights and increased collaboration between the media, sponsors and sporting authorities. However, the more advanced communication technology available to the general public has not only allowed fans to watch 스포츠중계 anywhere, but has also opened up new opportunities for signal theft. Live sports broadcasts have been a particular target for unauthorized retransmissions on the Internet.
Signal piracy not only threatens the advertising and sales revenues of broadcasters that pay for exclusive rights to broadcast live sports events, but also risks driving down the cost of those rights and thereby the revenues of sports organizations. National laws offer several options to combat signal hacking, including shutting down illegal websites, while broadcasters are pushing for better legal protections internationally. At the same time, broadcasters and sports organizations are using digital media to reach and engage their target audiences, especially younger audiences, by offering sports coverage in a variety of formats.
