Do you know what an insurance underwriter is?

Halfway between the company and the client, the underwriter is a person who thoroughly analyzes the risks of both. In addition, when you are going to take out insurance , design the conditions (guarantee, premium pricing…) of this according to the needs of the contracting party while at the same time being competitive (and it depends on him whether they grant it to you).

It is also a fundamental figure because it is in charge of supervising the conditions of the deficit risks and adjusting the products to the market demand.

The underwriters watch over the interests of both the insured and the insurer, always seeking the maximum profitability of the business, so their mission is to find that point where the client’s needs are met and the portfolio numbers are positive. For example, if your estimate falls short, the company may lose money by making payments; And if the insurance is too high, you’ll probably lose customers.

Normally, the underwriter specializes in the different types of lines: transportation, civil liability, etc. New technologies have made life much easier for underwriters as they help calculate risk and the possibility of financial loss.

“The underwriting area must interact with other areas of the company such as actuary, compensation, commercial, administration, technology, etc., which means that all the aspects involved in a branch are taken into account,” explains Javier Alfredo Forero. Bonilla, from the Automobile Underwriting area at Mapfre Colombia in the magazine El Mundo de Mapfre , in an article in which several subscribers tell their experience when performing this job.

Companies use different means to maintain direct and constant contact with their customers and potential customers, thus being able to establish better relationships, improve their image, and offer them products, services and information about their brand or business.

Obtaining subscribers is very interesting for the company to have a database of clients and contacts to direct its marketing actions and obtain better sales results, since they are users who have already bought, or who have shown interest in what the company offers them.

what is a subscriber

Subscriber is defined as a user who has given their consent to receive information about a brand or company. In the subscription process, the subscriber gives express permission to the company to send information of interest to their email (or other communication channel), such as promotions, launch of new articles, and other relevant information related to the company, its products or a certain theme or sector.

The subscriber provides the company with a series of data, mainly their email or telephone number that will be used to receive the information (through SMS messages or email).

The meaning of subscribing is to declare conformity with a proposal or opinion, in the case of the subscribers of a company, they declare to be in agreement with receiving information from it, within the agreed terms.

Why is the number of subscribers important?

A subscriber is a potential source of income for a business, as there is a greater chance that they will make a purchase. In addition, subscribers help increase the visibility of the business, informing their close circles (family, friends and co-workers, for example).

Having many subscribers within the profile desired by the company is very important to be able to increase sales and achieve a greater reach and success of the digital marketing campaigns that are carried out (email marketing or SMS marketing, among others).

How to increase your subscribers

To increase the number of subscriptions of your company, we offer a series of recommendations:

• Optimize calls to action. Calls to action guide users to perform an action. It is important to optimize these calls to action and place them in strategic places so that a greater number of users end up signing up.
• Ask for the right data. The subscription process must be quick and simple in order to get a greater number of users to complete it. The ideal is to ask for little information, only the fair and necessary. Some companies even only ask for the email to subscribe.
• Offer value to users. The best way to get subscriptions is to offer users something of interest in exchange for their contact details. In this article we tell you what you can offer your subscribers to increase your lists .

Each new subscriber to your company’s newsletter or bulletin is a new opportunity to get a new client or to close a sale. With the subscription process, a user agrees to receive information about your business through their phone or mail, which offers many opportunities to your business.