Facebook Advertising – Social media giant Facebook, Inc.’s online advertising platform. Offers a reliable, stable and repeatable online advertising platform that allows your company to help your online audience make marketing channels for your customers easier and faster than traditional and online.
There are many compelling and proven reasons why your small or local business should focus on Facebook advertising. Let’s look at some of the most compelling and important reasons:
Facebook is a social platform and people want to be social
Your business can win customers if you’re professional, but if you want to keep your customers, you need to engage with them, and that’s what Facebook is all about – being social! People interact with people on Facebook and share with them what they like and who might like it more. This is the key to promoting your business. Facebook has opened a new dimension in business marketing – SHARE. If your customer likes the content of your product or service that you have posted on Facebook, they must share it with others and they will give you an advertisement called “word of mouth”. So opting for Facebook Ads Perth will surely help you in the continuous word of mouth of your business.
Facebook is the largest social media platform
Sure, there are other social media sites like Twitter, Google+, and Interest, but Facebook is the biggest and has the largest active user base that can convert your business into customers. At the end of October 2013, Facebook had about 728 million active users compared to Twitter’s 200 million users, and it’s not over yet! Facebook reports smart and impressive continued user base growth in the quarter. So advertising your business on Facebook is definitely worth it.
Facebook ads offer more customized, personalized and social features
Facebook Ads offers a more customized and personalized advertising feature that allows businesses to post social ads that their customers (in these case, Facebook users) want. Some of the smartest Facebook advertising features include:
CPC vs. CPM model: CPC stands for cost per click, which means you only pay when people click on your ad. CPM stands for cost per 1,000 impressions, which means you pay when people see your ad.
Audience: This is the most useful advertising tool on Facebook. You can target your audience based on multiple criteria such as country, state/territory, city, age, gender, ethnicity, interests, etc., giving you a niche and more targeted audience especially for local businesses.
Flexible advertising options
Facebook offers more flexible and customized bidding options for your ads. You can choose your own bid price for your ad or you can choose from Facebook’s suggestions when you set up your ads. While Facebook lets you choose the lowest bid, it also recommends an average and optimal bid price that it thinks is best for your ads. In addition, you can change your bid at any time during the lifetime of your ads.
Facebook support and free ad coupons
While you can customize and run your Facebook ads regardless of your budget, Facebook can help you create and run ads in a more personalized and accurate way. The program called Start to Success is aimed at small businesses that want to get local customers using Facebook ads. Facebook’s team of professionals will help you set up and run the ad for you, and give you credit to redeem your Facebook ad budget if you follow their terms.
And here’s another one!
While all the above reasons seem to convince a business to choose Facebook Ads for online marketing, there is another reason to choose Facebook Ads which is Facebook Insights and Conversion Tracking. In other words, while Facebook Insights gives you a detailed and actionable view of how your ad is performing and whether
