Healthcare website design is a vital aspect of improving patient engagement. In a world where online communication and live interactions have been made easier, most patient interactions now occur over the web. Patients miss the personal touch that comes with in-person interactions, and the recent Coronavirus pandemic has only added to this alienation. Healthcare website design must appear human and relatable to increase patient engagement. Real pictures and images help create an authentic feel to the website and increase the user experience.
Simple web design
It’s crucial for healthcare organizations to create a website that provides a simple experience for patients and caregivers. Today, the user experience has become an expectation across all digital touchpoints. It’s impossible to scrimp on quality of the user experience. Simple healthcare web design should be immersive, quick to load, and informative. These factors will all contribute to a better user experience for all users. In addition to ensuring a good user experience, healthcare web design must be compatible with mobile devices, a rapidly growing percentage of consumers’ journeys begin on a mobile device.
Mobile responsiveness
Medical practices that are struggling to keep up with the times should consider revamping their website design for mobile audiences. A responsive design will improve user experience and rank higher on search engines. The additional benefit of mobile responsiveness is that it will strengthen credibility in the community, as 75% of people will judge a business based on its website. If you’re in the market to redesign your medical website, contact Practice Tech Solutions. We’ll design a mobile-friendly site that works seamlessly on any device.
Images
The right images can increase trust with your users, so choosing real ones is recommended. Real pictures of people and places are more engaging than stock photos. Children’s National is a great example of healthcare website design. Use real pictures of patients and staff, if possible, as they have the ability to engage and enchant your audience. The right images can also improve your website’s navigation, since visitors don’t always scroll to the bottom of a page.
Call to action
Your healthcare website design should make it clear what you want prospective patients to do. Visually appealing pages will attract visitors, but it’s not enough to draw them in. You should also make the site easy to navigate and responsive. The longer someone stays on your website, the more likely they are to engage with you. Your site must be optimized for mobile, too. The proliferation of smartphones has made it more important than ever to optimize your website for mobile use.
Provider directory
A provider directory is an essential component of a healthcare website. This feature allows patients to easily search for the right health provider using filters like specialty, location, and patient rating. A provider directory is common on healthcare websites, pointing patients in the right direction, which leads to higher conversion rates. To create an effective provider directory, speak to a web developer and have them design it for your organization. Here are some tips to help you create one:
