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Lead Generation – The Most Vital Aspect of the Sales Funnel

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Lead Generation – The Most Vital Aspect of the Sales Funnel

Buyers are more discerning now as they have seamless access to information at their fingertips. Earlier, customers were open to receiving calls from salespeople to learn about new products and offers. Those were the days when cold calling was a success mantra. Not anymore, as customers hate calls from unknown numbers at the oddest hour.

Modern prospects are not easy to convert into buyers unless you earn their trust. Businesses should attract customers instead of approaching them without being invited. Lead generation is a process of attracting prospective buyers to your company website. You can then direct them to your landing page for conversion.

Leads at different stages of the sales process

Generating a genuine interest in a product or service of any company requires a focused marketing strategy. Lead generation by implementing inbound activities is more helpful than purchasing leads from an outside agency in 2022. A lead can cover the initial phase of a sales process till the actual sales transaction. We should consider a broader perspective as every stage of the sales process involves a lead.

A marketing lead is any individual who shares the contact details in response to the marketing strategies. The lead continues to be a marketing lead till the sales team takes over. The marketing lead transforms into a sales lead when the sales team convinces the marketing lead to consider buying the service or product. Lead generation is the initial stage of creating sales-ready prospects. It needs broader visibility of your products across target segments. Online content, landing pages, and search engine optimized website are a few tools to generate leads.

Process of generating leads

One cannot expect potential customers to start calling your sales team after launching a website. You need to guide and encourage them to visit your website’s landing pages. It is only possible by publishing quality content across multiple channels. You can create social media content and target specific channels to let your prospects discover you. Blogs and articles can also help pull the prospects to your landing pages. Participation in a trade expo is also helpful to enhance the visibility of your products.

Discoverability is of prime importance to attract leads. Lead marketing strategies should involve search engine optimization. SEO tactics improve the online visibility of your business website and boost the footfall of meaningful prospects.

A prospect visits your website through blogs, webinars, and other online content. A CTA message takes the visitor to a relevant landing page. It helps you capture leads through online form submission. Links on blogs and other online content also help attract leads to the landing pages.

In conclusion

Online content and SEO are helpful lead generation tools. Your business should find ways to earn leads through multiple communication channels. Lead marketing strategies must consider building trust while generating leads. The use of blog posts, webinars, and other quality content help you achieve a leadership position in your domain. Guiding the prospects to the landing page involves creative use of online content. The landing page with the power to convert leads plays a crucial role in the lead generation process.

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