To increase the response rate of your postcard mailing campaign, you should choose a plastic postcard mailer. Its cost-per-piece, Durability, and response rate are its major advantages. However, it is important to ensure that you are choosing the right postcard mailing material. Below are some tips for selecting the right plastic postcard mailer. Keep in mind that each postcard mailer should be personalized for the intended audience. For this reason, you should have the names and addresses of your mailing list ready before printing the postcard mailers.
High response rate
The high response rate of a plastic postcard mailer is due to its unique customer-centric design. Unlike the traditional paper postcard, customized direct mail allows for images and addresses to be embedded in the postcard. Because these mailers are sent directly to the consumer, they offer a higher level of security. Magnetic domain encoding ensures that the mail is delivered to its intended recipient. Digital marketing, while more efficient and effective, is also widely considered superior to printed advertising. But, while both have a high response rate, the former is thought to reach the most targeted audience.
The high response rate of a plastic postcard mailer is the result of its many benefits. Its low-cost design makes it an ideal marketing tool for home-based businesses. These mailers can reach a single neighbor and spread word about the business. Even if the recipient doesn’t make a purchase, they will still share the postcard with friends and family, which can result in increased business. It’s that simple.
Low cost
With proven response rates, plastic postcard mailers can be a valuable asset for your marketing campaigns. Not only do they deliver qualified leads, but they’re also flexible enough to be used for different purposes. That makes them the perfect choice for client acquisition programs and marketing campaigns. Listed below are some of the advantages of plastic postcard mailers. You can order samples, find mailing lists and get a strategy consultation for free. With DynamiScan, you can scan plastic postcards at the point of sale, identify demographics and offers, and collect the name and address of each respondent.
Plastic postcards save you money on postage. They’re lightweight and can be used without an envelope. They also contain barcodes and can be printed with postage labels. This saves even more money! A low-cost plastic postcard mailer will allow you to save a substantial amount on postage. By using a plastic postcard, you can increase your response rates by up to 50%. A great way to make your postcards stand out from the competition is to laminate them.
Durability
One of the key advantages of plastic postcards is their durability. They can be used for many different purposes, such as marketing campaigns or client acquisition programs. The high-quality images and colors ensure that recipients retain the information they receive from your mailer. Plastic postcards can be produced with a 20 or 30-mil lamination, depending on the thickness you need. Here are a few tips to make sure your plastic postcards last a long time.
High-gloss laminate finish: Many manufacturers of plastic postcard mailers laminate their plastic postcards for superior durability. This ensures that they will stay in excellent condition even after being handled by various postal equipment and exposed to harsh weather conditions. PVC postcard mailers also offer high-quality printing for high-resolution graphics and texts. These postcards also have a glossy finish, which makes them resistant to abrasion and damage.
Cost-per-piece
There are many options available when it comes to postage prices. You can choose presorted or retail, or use automation. Presorted postage prices are available only to mailers who meet specific preparation and volume requirements. Retail postage prices are generally available to the general public and do not require special preparation or volume requirements. You can choose to send your postcards via Priority Mail, Commercial Base, or Commercial Plus.
Cost-per-piece of postage
A postage price per piece is calculated for a large mailing, if the postcards are within a specific size and weight. A bulk rate is applicable to mailpieces of a certain size and weight, and it is most commonly used for Standard Mail mailings. Bulk rate pricing is usually applied to postcards and other flat mail, which meet certain minimum volume and preparation requirements. The name bulk rate is derived from the concept of weighing and rating mail in bulk.
The use of a plastic postcard mailer is increasingly popular across a variety of industries, such as hearing aids, auto repair, and dental. Value-added resellers are rapidly moving to this method, and are seeing fantastic results. As a result, trade papers are reporting a rising trend of this media. These mailings help companies stand out from the competition and outperform other forms of direct marketing.
