Website Spring Cleaning: 6 Tips to Update Your Online Presence

Why now is a great time to update your website – and how

Let’s be honest, how much Spring cleaning have you done this year? Did you clear out your gutters, clean out your pantry, or organize your closets this year?

How about your website for business? Isn’t your business website due for a new start?

Websites are living, breathing entities. Websites are living, breathing things that require maintenance.

It’s a great time of year to refresh your Website Spring and remove the dust metaphorically.

Continue reading to find my top 6 tips for updating your website.

1. Clean up WordPress

How do you update your website? WordPress is the most basic version.

WordPress is software. All software must be kept up-to-date in order to keep it safe and running smoothly.

You should ensure WordPress is up-to-date. Also, you need to make sure any plugins are updated. It is a good idea also to check for broken links regularly and to delete any media that you are not using.

This may seem easier than it is, depending on your technical skills. If you don’t have a basic knowledge of WordPress and have backups that are reliable, you shouldn’t start to mess with your website’s backend.

You can have basic website maintenance done by a trusted web agency.

It might be worth contacting your web designer to have them perform a monthly update if you don’t have any regular maintenance.

2. Site Content Update

Your website is your brand’s representation to the world. The images and text on your homepage must be compelling. Visitors won’t feel that they have landed in the right place if the homepage isn’t appealing to them.

Does your website have the right content to generate leads and sales? Are you getting the conversions that you desire?

It is easy to change the copy of your website. Remember that copy is the king of the internet. It’s unlikely that your potential clients will trust it or take action if it’s poorly written.

It’s easy to update your specials and change a few headlines on your website. Our client A Bear and Bison Inn updates their specials and packages regularly (and they don’t look too tempting). ).

3. Give it a modern look

You probably look at your home with the eyes of a novice decorator. Most likely, shag carpeting is no longer in use.

You probably do. In fact, you are constantly changing the look of your home. A new rug here, curtains there.

Your website should be treated with the same critical eye. Is it similar to other websites? Is it as if it was created this year, 5 years ago, or longer?

Online trends are more dynamic than any other type of trend. It is recommended that your website be updated every three years to keep it current with the latest best practices.

Use this spring energy to transform your website into something that is modern and relevant to today’s market.

4. You can add a blog… or update your blog!

Blogs are a great way to keep your website content fresh and current. Google rewards websites that regularly publish new content.

Blog posts can be a great way to build relationships with customers and show your expertise. Blog posts can also be used as content for newsletters and social media posts.

We love the way Malary, our client, created a blog post called ‘fashion show’ to showcase their Spring fashions. It’s timely and shareable content that showcases their products.

If you want to make your Website Spring more modern, add a blog section. You can call it your ‘Blog,”Articles,”Stories,’ or whatever suits your brand (note we file ours under ‘Resources’).

It is important to have a section on your website where you can post regular, new content.

If you have a blog already, this is a great time for it to be updated! It’s best to post once per week, but it can be worth it if you do so once per month.

5. Also, sign up for the eNewsletter

It’s a great marketing tool for any business. Consistently sending out newsletters is a great way to keep your potential clients in the loop.

Do you have an easy way to sign up for your email list? Is it attractive?

It is possible for first-time visitors to your website not to become customers immediately. It is best to get their email address so that you can establish trust and build a relationship.

This is why you want website visitors to sign up for your eNewsletter as easily as possible. Contact your web developer if you do not have an eNewsletter signup page on your website.

Are you unsure which service is best? You can find a list on our website of recommended newsletter service providers.

Are you getting as many signups if you have one? It might be time to change or modify your opt-in offer.

6. Share Your Site

Many websites today will include links to social media accounts. It is a good idea still to check their functionality from time to time.

We’re going to give your site a thorough cleaning. Let us know if you need any help. You may have links to social media platforms.

Do you make it easy for others to share your content?

Consider adding social media sharing options to your website, particularly your blog articles. This will allow people to share your posts to their followers in a single click. This will increase brand exposure and website traffic.

Ready, set, go!

We can update and refresh your Website Spring Review. Get in touch with us to learn more about our digital marketing, branding and web design services. They will help you showcase your business and bring in more clients.