What is the best sports marketing strategy?

Communication is essential in a sporting event, especially if it is one of national or international impact: protocol management, writing press releases, budget management, social media strategies…

However, more and more, the public is aware of the social, economic and image benefits of hosting an event of this type.

We will have Alberto Montenegro, from the FC Barcelona Communication team and head of communication at the Barcelona Junior Athletics World Championship , speaker in more than twenty European and world tournament modalities and community manager in several sports federations live.

Do you dare to enter this world?

We are currently facing a great opportunity and challenge at the same time, which will be to create sporting events with a new vision that includes the premise of minimizing the ecological footprint, without forgetting awareness.

A fundamental concept to incorporate in the planning of any nba중계 event will be sustainability. Understanding this as the ability to meet current needs without compromising those of future generations. We are currently facing a great opportunity and challenge at the same time, which will be to create sporting events with a new vision that includes the premise of minimizing the ecological footprint, without forgetting awareness.

A fundamental concept to incorporate in the planning

of any sporting event will be sustainability. Understanding this as the ability to meet current needs without compromising those of future generations.

Sporting events play a preponderant role in this regard because they tend to concentrate a large number of participants, spectators and workers in a very short period of time, where a large amount of waste is generated.

It is important to differentiate the type of event that is planned since there are two types of events. There are those that take place in a concentrated place, such as a stadium, a sports center, a park or a square. And there are also those that are carried out during a course, such as a cycling event, marathon, triathlon, etc. This will allow you to take correct measures according to the space used.

The sports manager who incorporates this new vision of events must plan from different perspectives:

 Selection of the location

Locations that generate the least possible impact on the area should be used. If the place is in the natural environment, the use of motor vehicles must be reduced to the maximum, use the paths and enabled spaces avoiding the deterioration of the flora and fauna of the place, cleaning and removing the waste once the event is over.

 Environmental commitment

It is as important to make good decisions in this regard as it is to encourage others to do so as well. Some recommended actions could be the publication of an environmental declaration, choosing a recognized ambassador on the matter, designing a logo and exclusive name for the program to be developed and communicating it to the media.