Supreme began as a modest skateboarding shop located in New York. Today, it’s a multi-billion dollar streetwear brand with a fan base that is cult and an enormous influence in the fashion industry. Supreme hoodie and t-shirts are used by famous people and are sought-after all over the globe. The demand is enormous and the price is similar. How did this take place?
The man who founded Supreme, James Jebbia, was born in the United States in 1963 but was raised in England. In his teen years employed at a Duracell factory, and used all the money he had to travel to London. He was a frequent visitor to a shady kind of store which was later to be an iconic model of Supreme. The year 1984 saw Jebbia emigrate into the US and was employed as a sales assistant in Parachute and also helped run New York stores Union and later Stussy.
Introduction
He founded Supreme in 1994 with an unassuming store on Lafayette Street in New York. The store was more of a place than it was a brand in the early days. The shop offered skate decks, as well as some basic clothing from different brands. The store was created to cater to skaters: clothes were laid out around the perimeter and left an open central area for skaters to comfortably ride.
At first, Supreme made only a couple of T-shirts. The iconic box logo in white and red was first introduced in 1995. The logo was inspired by, or perhaps inspired by the book by concept designer Barbara Kruger. But, there were no legal consequences for the Supreme brand. The store became very well-liked by Japanese tourists. In 1998, Supreme launched a showroom in Tokyo It was followed by two other Japanese stores the following year.
Inspired by the popularity of t-shirts Jebbia made the decision to include box logo cotton hoodies and red supreme hoodie in the store. This led to collaborations with artists like Christopher Wool, Mark Flood as well as Damien Hirst to name a few. In 2004, Supreme opened a store located in Los Angeles and started to work on a regular basis with Nike, Vans, and other streetwear brands. The most well-known products are Supreme’s red Hoodies. The rapid growth of the Internet was also a factor in Supreme’s popularity. Fashion forums and streetwear blogs debated about the quick sell-outs, and the lines that swarmed the shops. The company created a shop on the internet and allowed people from New York, LA, and Japan to check out what the fuss was about.
Supreme Hoodie x Louis Vuitton Collaboration
In 2017 Supreme set the bar high by announcing the collaboration with French fashion house Louis Vuitton. In the years prior to the announcement of the collaboration around 2000, Supreme made use of the LV monogram to embellish skateboard decks, T-shirts, and beanies, without authorization. Supreme’s fashion house filed legal actions to ensure that the collection was removed from circulation.
Supreme Hoodie x Champion Collaboration
The year 2010 was the year that saw the first collaboration with a century-old Champion. They came up with a dual-branded coach jacket in a black supreme hoodie, that came in a variety of colors. In the following years, they created a plethora of droplets. It is possible that Supreme has introduced Champion from sportswear to big fashion.
How to Buy a Supreme Box Logo Hoodie
A Box Logo hoodie, aka the “Bogo”, is the Holy Grail of Supreme pieces. If you are looking to purchase it directly from the official website, it’s going to be quite a task. The new drops are announced each Thursday at 11:00 am EST on both the website as well as in stores, and the items go on sale in a matter of minutes. In a matter of minutes, you’ll see them on Grailed and eBay selling at a higher price. Supreme’s method of buying involves “the harder it is to buy, the more valuable this purchase is”.
The Reason Behind Supreme’s Popularity
The most common reason for this in the media is hype. The constant buzz surrounding the brand and celebrities sporting it makes people go bankrupt by bidding on eBay for box logo hoodies. For true followers, Supreme is more than just a name. It’s a subculture that’s about authenticity. It’s an option for lifestyle. So what tools does the brand employ to develop this kind of cult-like fan base?
Scarcity
Every time Supreme comes out with new music thousands of people miss classes or go across the world and wait for hours in line to get the first chance to purchase. For those who aren’t there is a possibility of not receiving the item they would like. Supreme deliberately produces a small amount of merchandise. As we all know, keeping the supply at a minimum is a good method of creating an atmosphere of high demand and a feeling of exclusivity. Fashion brands that are luxury have been doing this for years.
Celebrities and Collaborations
Kanye West Chris Brown, Lady Gaga Lady Gaga, Chris Brown, as well as Pharrel Williams to mention a handful of the celebrity celebrities who have worn Supreme on the streets. Perhaps the most successful celeb campaign for the brand was the one with Kermit Frog. Frog.
The year 2006 was the time that Supreme introduced its Blazer SB in collaboration with Nike. Its retail cost was $150, while resellers were asking $300-400. However, when Kanye West was seen in the shirts during the Grammy Foundation’s Starry Night party in July 2007, the resale cost went up to $800.
Collaborations with musicians, artists, and other prominent brands are also a source of buzz about Supreme. Supreme’s logo was associated with names such as Jeff Koons and Miles Davis, Timberland, The North Face, Levi’s, and Playboy. Furthermore, Supreme creates some non-clothing products that can also be fun, like bricks, crowbars, the mini bike that is powered by gas with Coleman, and a punching bag that is paired with Everlast.
