Why Backlinking Is Critical To Your Online Success

More and more companies are turning to SEO agencies to help them build brand awareness and improve their presence on the Internet. One of the popular search engine optimization strategies would be backlinking.

What is backlinking?

Backlinking is the process of creating inbound links, which are also known as incoming links or one-way links. These are links that come from one website and redirect to another website. Most, if not all, of the top search engines consider these links as votes for specific pages of a website.

With the help of an SEO company Toronto or an SEO company Vancouver, you’ll be able to gather backlinks or votes for some of the pages on your website. As a result, these pages will achieve higher rankings and will have better visibility and discoverability. A web page that is visible to the right target audience rakes in a high number of impressions, traffic, and higher sales.

Why are backlinks crucial to your brand’s success?

An SEO company Toronto or Vancouver would advise that backlinking should be a part of at least the first few months of your SEO campaign or strategy. It may take time, as compared to seeing results in terms of paid ads, but with backlinking, the results you see will last you for years. Oftentimes, companies get frustrated with having to wait for SEO results and so, they tend to rely on short-term tactics, which is also helpful but there’s a reason why they’re limited to shorter terms and why SEO strategies are more focused on long-term goals, which brings us to our next point.

Taking a look at the algorithms of search engines

Any SEO company Vancouver would tell you that there is a sense of unpredictability when it comes to the changes and updates made to the algorithm of search engines. You need a search engine optimization expert to ensure that your website is at par with the updated algorithm because if you’re not, you may notice a severe nosedive in all your data analytics.

Google is known to change its algorithm a thousand times a year. However, with backlinking, you’ll remain a key ranking signal. No matter how many times Google has changed its algorithm in the past, backlinking remains to be part of the top three factors considered when crawling a website. You need to have a strong strategy to ensure that you remain consistent with your rankings. Even better would be having an upward trend in your search engine ranking.

Where should you start?

When it comes to getting good backlinks, it’s important first to generate a report of possible websites you can reach out to for links. There are several factors you need to take into account when building links. You need to consider the site’s popularity, its traffic, and whether or not they’re a competitor or someone from the same industry.

With the help of an SEO company Toronto or an SEO company Vancouver, you will never be lost. You can create a good SEO strategy with a very sound backlinking campaign.

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Online success is vital to every brand today. In order to achieve that, you need a reputable SEO company Toronto or SEO company Vancouver that can bring your brand to the next level. Contact us today.