Social media is one of the most effective ways to advertise your small business and interact with consumers while also increasing engagement, sales, and income. And although most small businesses already use Facebook, Instagram, and Twitter, there’s a new social media network called TikTok that’s rocking the planet.
Since its introduction in 2017, TikTok has amassed a staggering 1 billion monthly active users. As the site has risen in popularity, companies have realized that marketing on TikTok is an incredible strategy to interact with their target audience and provide tangible benefits for their business.
Got a cookie that cures depression? Brand it on TikTok. Particularly for branding, this platform works perfectly for custom packaging presentation and branding concepts, creating more desire to purchase through interesting visuals.
If you want your business to flourish in the year 2022 and beyond, understanding the intricacies of advertising and marketing on TikTok is essential. In this article, we will go over everything you need to know about this social media platform, including how to leverage it to grow your business.
So, what is TikTok, and why is it good for your small business?
Before we get into how to utilize TikTok for small businesses, let’s first describe TikTok and explain why marketing on TikTok is essential for brands in today’s social media scene.
TikTok is a social networking site that allows users to make and upload short videos, as well as watch, share, and comment on other people’s content. While users may make videos on just about anything, there are a few popular themes, such as challenges, dances, pranks, and product and how-to material.
Although TikTok has a reputation for being a younger-oriented platform, the network’s user base is pretty evenly distributed across age groups. As per Statista, 47.4% are 29 years old or younger, while 42% are 30 to 49 years old. The remaining 11% of TikTok users are 50 years and older. Considering TikTok has such a diverse user base, a number of businesses are understanding that the application provides a chance for them to engage with their customers in new and meaningful ways.
Here are a few reasons why using TikTok for your small business is a smart move.
- TikTok allows you to establish a more genuine relationship with your clients. You may use video content to provide customers a behind-the-scenes peek at your company. If you own a diner, for instance, you can upload Q&A videos with your chefs. You could also post a video of how your dresses are designed and made if you are in the fashion business. This type of content might help you build a stronger, more meaningful relationship with your audience, which can lead to more engagement and purchases.
- Creating, editing, and sharing high-quality videos is easy. If the prospect of making video content seems daunting, don’t worry: TikTok includes a variety of customizing options that make filming and editing your content a breeze—including filters, sound effects, and text layers.
- TikTok provides performance metrics to aid in the optimization of your marketing approach. Data is required to optimize any marketing approach, and TikTok provides this data through its performance analytics services. The TikTok Business Account will provide you with the real-time data you need to figure out what types of video content are resonating with your prospective customer, allowing you to fine-tune your content strategy and develop and distribute videos that will have a positive impact on your business.
- The platform features a wealth of marketing and advertising options. TikTok allows you to contact clients in a variety of ways. You can either generate content and grow your audience organically, or you can pay to target your desired demographic using TikTok advertising.
- In comparison to other social media networks, TikTok has a lower saturation rate. While TikTok is rapidly gaining popularity among small companies, it is still relatively unknown compared to other platforms. As a result, TikTok has less competition than other well-known platforms, making it easier (and less expensive!) to create an impression.
