Customers’ needs and shopping habits have changed considerably post-pandemic. Customers’ demands have increased, and they seek immediate gratification. On the one hand, higher demands have multiplied business opportunities. On the other hand, competition has led to businesses facing a constant threat.
If you are attempting to drive the sale of a particular product and are concerned about not grabbing enough eyes, it is time to deploy product promoters!
Without the right tools and knowledge, sales managers will struggle to deliver sales and meet the business goals. Sales managers usually find it difficult to track the attendance and efficiency of product promoters. The sales team cannot build a successful sales strategy without thorough supervision and evaluation.
Since promoters are humans, the chances of tricking them increase. Moreover, human errors must be noticed and rectified in business to avoid significant losses. Product promoters work on behalf of a brand or company to market their products in a retail store or supermarket. They form an essential part of the store’s retail merchandising strategy.
Here are some points to ensure that customers are won at the POS:
- Understand your prospective customers – their preferences, behavior, choices, etc.
- Know your product – its features and how it can benefit your customers.
- Provide informative and attractive content. When customers come across great content, leads turn into buyers.
- Strive to deliver value to your customers. Customer retention and upselling are the keys to success.
Businesses can use an efficient sales promotion app to ensure the utmost efficiency from their promoters. Supervision helps solve problems in sales and maximize ROI. The app will notify managers about the promoter’s presence and grooming standards. It also tracks communication between promoters and customers. Overall, the technology ensures robust sales process execution at every store.
Brands and businesses can stay above the competition using sales-enabled technology. These tools have mind-blowing features, such as:
GPS Tracking:
Product promoters must be where the customers are! Unless they encounter customers, they cannot sell. Thus, the app enables managers to track the promoters’ presence. Moreover, the attendance of these field employees is tracked in detail—one can detect their late entry or early exits and the duration of breaks too. It’s a win-win for both managers and promoters regarding leave reporting. It’s crucial to employ well-groomed sales professionals. Promoters upload a selfie regularly to ensure on-point grooming. Whenever the promoters are swindling or absent on-site, the managers are alerted via notification.
Sales and Marketing practices:
Product promoters are also responsible for reporting stockouts, sellouts, and other essential details. By using technology, all these points can be effectively documented and communicated to higher authorities for analysis. Thus, the sales team receives immediate information and can take necessary actions without wasting time. Real-time reporting and analysis are ideal to ensure efficient retail merchandising strategies.
Team performance analytics:
Since every promoter’s activity is stored on the app, managers can take action based on their performance. When professionals perform to the best of their capabilities, they must receive recognition and encouragement. On the other hand, when managers notice that a promoter’s performance is not up to the mark, the problem needs to be addressed. Click here https://ultimatestatusbar.com/
With technology, you can ensure that your team of product promoters is performing well on the field!
