The majority of Instagram marketers already use shopping tools to engage audiences. 33% plan to do so by 2022. The second highest ROI for IG content creation is content centered around brand offerings. Stories represent the number two format for gaining followers and getting content shared. Below are the top tactics marketers are leveraging to grow their account. All of them have the potential to boost engagement and reach new audiences. But how can you leverage them?
UGC
In the year 2022, brands should start focusing on user-generated content (UGC) to drive growth on instagram growth. UGC can come from several different sources, including customers, micro-influencers, and trusted experts. Additionally, brands can encourage consumers to create UGC for their pages to increase visibility and engagement. This strategy requires brand recognition, audience trust, and a compelling incentive. Here are some tips for brands interested in leveraging UGC for Instagram growth in 2022:
First, create a user-generated content strategy. UGC is the quickest and most inexpensive way to establish credibility among consumers. Today’s consumers want to double-check brands, and it’s crucial to invest in educating these consumers. Invest in educating customers through UGC, and track the questions they ask most. Respond to these questions with straightforward answers. In addition, create a brand persona for your audience.
Hashtags
As the number of users on Instagram continues to increase, brands are focusing on creating branded hashtags. These hashtags are used by brands to create marketing campaigns, contests, and brand awareness. Here are three hashtags to try out for your next campaign. They’ll be the first step towards boosting your post’s reach and bringing in more new customers. Let’s take a closer look at each one.
#Sports and #Fitness will continue to trend in 2022. While they are general tags, a Muay Thai clothing brand uses both to attract customers. Niche-down hashtags will benefit businesses that focus on a specific sport. Entertainment companies will also benefit from trending hashtags. In addition, brands can utilize trending hashtags to boost their business. Whether you’re a clothing brand, a restaurant, or a movie studio, the best hashtags for Instagram growth in 2022 are ones that are relevant to your business.
Geotagging
Instagram users can use the geotagging feature to find local businesses. If you have a physical storefront, you can use hashtags to find people who might be interested in your business. You can even create branded geotags that will cover multiple locations. But remember to keep the tags relevant to your audience. You don’t want to spam your followers with too many tags. Here are a few tips on using geotagging to increase your Instagram presence.
The first reason to use geotagging is to increase discoverability within the location of your business. By geotagging your posts, you can attract more potential customers. In addition to that, geotagging allows you to create a community with your customers. Your customers can see your posts from different locations, which helps them build a connection with your business. Moreover, geotagging helps you promote your store and its location.
Consistent branding
When Instagram first launched, it was a social network filled with pictures of pets, food, and selfies. But by 2022, it will have become a full-fledged marketing tool. In the last year, Instagram has added dozens of business tools, including shoppable posts, new ways to drive traffic from Instagram Stories, and the standalone video platform IGTV. To keep up with these changes, here’s what you need to know.
The first tip to succeeding on Instagram is consistency. While the platform doesn’t want to move away from the chronological feed, it’s starting to care about when you post, what you post, and how you present it. It recently pledged to keep older posts from showing up on feeds. Knowing when your audience is online is key. This way, you can optimize your posts for those peak times.
Videos
As more businesses turn to video content for their marketing, the question is, how can you make the most of these benefits? In this article, we’ll take a look at the different ways you can use videos to promote your business on Instagram. This tactic is a great way to reach a large audience while creating user-generated content. Videos are a great way to build brand awareness, increase reach, and give your business a free marketing tool.
Conlcusion:
Videos should be a central component of your marketing strategy. You can either make them informative or entertaining, or use them as an opportunity to educate your audience. Either way, a video should convey a coherent message and all of its elements work well together. As social media platforms continue to grow in popularity, it is imperative that you keep up with the latest trends. Videos are the future, so start making your video content today!
