Custom-printed car decals and stickers have been used as highly effective marketing tools for almost 70 years. From helping politicians get elected to enabling brands to establish their presence in local communities – these versatile stickers are super-effective. The most impressive quality of custom car stickers is their low cost per impression rate.
Despite being highly affordable and long-lasting – they’re amazing at attracting the attention of roadside consumers. For every dollar you pay for a custom-printed car sticker, your brand receives thousands of impressions. That’s why car sticker marketing is a critical advertising technique that brand leaders shouldn’t ignore.
However, the art of car sticker advertising is ever-evolving. In 2021, approximately 284+ million vehicles were operating on roads across the country. What does it mean to perform car sticker marketing on such busy streets? More importantly, how can your custom car decals and stickers attract the modern-day consumer? Let’s explore.
More than Just the Bumper
In the past, custom-printed car stickers were known as “bumper stickers.” However, in the modern context, bumper stickers are purely decorative tools that individual car owners use. Brands don’t use “bumper stickers.” They make the most of the real estate on their company vehicles.
They cover multiple parts of their cars – from windows to the backside, with promotional stickers of different shapes and sizes. Of course, too many stickers may make your car look cluttered. But, savvy marketers know how to arrange these stickers to make them look sleek and eye-catching.
A Strategic Marketing Component
Brands shouldn’t use custom-printed car stickers sporadically. They must use these tools as components of a larger marketing strategy. Try to strengthen other marketing programs of your company with these stickers. Make sure the design, colors, fonts, etc., on the sticker, are consistent with your other, existing brand-related materials.
Without design consistency across all marketing materials, customers may fail to recognize your brand –
- Let’s say you print your company website on your car stickers.
- A customer notices the sticker ad and visits your website.
- If the website’s colors, design style, etc., are not similar to the sticker’s design, the customer may feel confused.
Plus, making your car’s stickers a part of your overall branding strategy will make your sticker design processes simpler. You won’t have to come up with new designs or color combinations just to design your car stickers. Simply use the design elements that were used in previous marketing materials.
Securing Personal Endorsements
Did you know you can perform influencer marketing offline? Many savvy business owners give their brand stickers to famous car owners in their localities. These car owners provide personal endorsements for their brands. This type of car sticker marketing helps countless NGOs and small-scale businesses grow in popularity.
Giveaway Items
Well-designed promotional stickers can also serve as gifts to customers. Unlike business cards, brochures, pamphlets, flyers, and other printed marketing materials, stickers are actually useful. Customers can use them to cover up damages to their cars. Even if they don’t use them, they’re always happy to receive well-designed promotional stickers.
Ready to unleash the power of car sticker marketing? Buy high-quality stickers now and get started!
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Author Bio: Jay Jangid has 2 years of experience in the news media industry with journalistic touch and knowledge of how to create and recreate information into news. Now serving ‘Top Ten Corner’ and ‘Netflix Trends‘ to serve people with right and original content.
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